DMC Australia’s MD Piers Hogarth-Scott was interviewed by Julian Lee in today’s SMH about how parents are finally getting even by turning to the internet to vent frustration at the excesses of fast-food chains, advertising giants and pester power specialists - as well as the apparent unwillingness of regulators to rein them in:

With the advent of technology and in particular email, mobile phones, instant messaging and blogs, consumers are in control.

Read the full article here.