Our final exclusive podcast interview this month is with Chair and Professor of Marketing at BI Norwegian School of Management Tor W Andreassen, PhD, who discusses his research findings about the use of online word of mouth to aid service innovation and new product development.
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Marketers seem to be struggling with creating and managing WOM. DMC examines the importance of WOM to business growth and explains what marketers should be doing in today’s edition of iMedia Connection.

Our second exclusive podcast interview this month is with women’s market expert Andrea Learned who explains the rise of the conceptual age of marketing communication, and reveals some do’s and don’ts of marketing to women.

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Our first exclusive podcast interview this month is with customer loyalty research expert Tim Keiningham, Senior VP and Head of Consulting at IPSOS Loyalty, who questions the validity of the Net Promoter® Score.

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