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Our first exclusive podcast interview this month is with customer loyalty research expert Tim Keiningham, Senior VP and Head of Consulting at IPSOS Loyalty, who questions the validity of the Net Promoter® Score.
Tim also co-authored the book ‘Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work’, which he discusses as part of the interview.
Download the free podcast here.
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