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FREE ONLINE WOM APPLIED RESEARCH PODCAST

Tor Andreassen

Our final exclusive podcast interview this month is with Chair and Professor of Marketing at BI Norwegian School of Management Tor W Andreassen, PhD, who discusses his research findings about the use of online word of mouth to aid service innovation and new product development.

The interview also covers customer loyalty, branding, the Net Promoter® Score and other related topics.

Download the free podcast here.


 
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