ad:tech London was the perfect opportunity for members of the specialist vbmaNETWORK to connect and collaborate, resulting in this series of mini-interviews about emerging areas of the digital marketing industry.
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In 1976, The Chartered Institute of Marketing defined what marketing is and the role it had to play in the world. It has been re-evaluating the role and definition of marketing afresh this year, in consultation with DMC’s MD Justin Kirby and other leading marketers.

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DMC’s founder and CEO Justin Kirby gave the keynote address on day one of the Marketing Week WOM Conference in London this week.
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New Media Age (NMA) reports on the relaunch of the Viral + Buzz Marketing Association (VBMA), particularly its adoption of a social media approach to operations. 400 members are now involved in the new vbmaNETWORK. Read the NMA article here and watch an introduction to the vbmaNETWORK here.