ad:tech London was the perfect opportunity for members of the specialist vbmaNETWORK to connect and collaborate, resulting in this series of mini-interviews about emerging areas of the digital marketing industry.

The vbmaNETWORK helped promote ad:tech London and provided a pool of experienced client and agency speakers - particularly in evolving areas of digital marketing such as viral, buzz, word-of-mouth, social media and virtual worlds.

DMC’s MD Justin Kirby, who is a founder and coordinator of the vbmaNETWORK, recorded a series of mini-interviews with vbmaNETWORK participants who were either attending or speaking at the event, including:

Emmanuel Vivier, CEO, Culture-Buzz/Vanksen Group
Graham Goodkind, CEO, Frank PR
Claus Moseholm, GoViral
Vincent Parachine, senior brand manager, Bic Corp
Dave Chaffey, author and founder, Marketing Insights
Erik Hauser, founder, Swivel Media and The Experiential Marketing Forum
Carlos Bustos, founder, Canales Alternativos

You can watch these interviews - along with presentations by Fergus Hampton (Millward Brown Precis), Mark Rogers (Market Sentinel) and Robin Grant (1000heads) from the ad:tech London Buzz Monitoring Panel - here.

If you would like to connect with these vbmaNETWORK participants and other academics and professionals involved in bottom-up approaches to business, marketing and social policy, please request an invitation here.