Archive for December, 2007

CRACKING THE SOCIAL MEDIA NUT TAKES NOUS

iMedia

Advertisers are understandably keen to tap into the perceived consumer-fest of social media - but even social network owners themselves are getting this kind of contact wrong, as experienced recently by Facebook. In today’s edition of iMedia Connection, DMC discusses how marketers need to change their view of social media, if not their entire approach to marketing!


 
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