Marketers seem to be struggling with creating and managing WOM. DMC examines the importance of WOM to business growth and explains what marketers should be doing in today’s edition of iMedia Connection.

Our second exclusive podcast interview this month is with women’s market expert Andrea Learned who explains the rise of the conceptual age of marketing communication, and reveals some do’s and don’ts of marketing to women.

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Our first exclusive podcast interview this month is with customer loyalty research expert Tim Keiningham, Senior VP and Head of Consulting at IPSOS Loyalty, who questions the validity of the Net Promoter® Score.

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Our final exclusive podcast interview this month is with experiential marketing expert Erik Hauser, founder of Swivel Media and The Experiential Marketing Forum.

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Alain Samson - independent research consultant, prolific author and blogger, and social/consumer psychologist at the London School of Economics - gives you the inside track on word-of-mouth research in this exclusive free podcast.
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Joseph Matheny, Alternate Reality Gaming (ARG) expert and CTO of interactive marketing solutions network Mediatrust, is the specialist in our latest exclusive podcast interview.

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DMC has redeveloped the connected marketing (CM) industry web resource, first launched in 2005, in response to CM industry research feedback.

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This exclusive podcast interview is with Lois Kelly, CEO of communications consultancy Foghound and author of ‘Beyond Buzz:The Next Generation of Word of Mouth Marketing’.
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DMC have helped launch a new VBMA private business network on NIng. It already boasts representatives from Addictive TV, Advergamer, Ammo Marketing, Anomally, B&O, Bauer-Berens-Belocassi, Boldmouth, Brewtopia, Buzz Paradise, (more…)