In this exclusive podcast interview, we talk to Professor Frank T. Piller, an academic and consultant specialising in mass customisation and open innovation in Europe and the US.
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DMC’s MD, Justin Kirby, will be on the Brands Reignited panel “Viral and Word-of-Mouth Marketing” at 4.15pm on Wednesday May 2nd during the Internet World show at Earl’s Court in London. More details here.

Our latest exclusive podcast interview is with Reinier Evers, founder of independent consumer trend firm Trendwatching.com.

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Our second exclusive corporate blogging interview discusses research findings - including corporate blogging uses, strategies and tools - with John Cass, research fellow and advisory board member for the Society of New Communications Research.

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Listen to our insightful discussion about the importance of developing corporate narrative with Annette Simmons, author of “Whoever Tells the Best Story Wins”.

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The Guardian newspaper Blogs Editor Kevin Anderson and well-known UK blogger and social media consultant Suw Charman discuss key aspects of corporate blogging in a new podcast available now.

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The second podcast in our new series of exclusive interviews with specialist connected marketers was launched today.

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It’s been over a year since our connected marketing book was published. We’ve been reviewing how connected marketing has changed since then, and part of our research involves interviewing a range of experts in the connected marketing arena.

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DMC Australia’s MD Piers Hogarth-Scott was interviewed by Julian Lee in today’s SMH about how parents are finally getting even by turning to the internet to vent frustration at the excesses of fast-food chains, advertising giants and pester power specialists - as well as the apparent unwillingness of regulators to rein them in:

With the advent of technology and in particular email, mobile phones, instant messaging and blogs, consumers are in control.

Read the full article here.

We’ve asked industry luminaries worldwide to share their thoughts about the future of connected marketing, based on the 10 predictions we made in ‘Connected Marketing: The Viral, Buzz and Word of Mouth Revolution’ back in 2005.

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