DMC KEYNOTE AT NEURONIO CONFERENCE, LISBON
DMC’s founder Justin Kirby is the keynote speaker on October 8 at Neuronio08, the annual conference and awards ceremony run by Portugal’s telecomms and postal giant CTT.
Archive for 2008
YOOSTER IS NOT TO BE SNEEZED AT
We enabled a targeted subset of the Yooster panel to experience Cold Combat, a natural cold relief supplement, on an exclusive basis, in order to inform the development of product enhancements and new marketing initiatives.
GOOGLE JUMPS ON INFLUENCER BANDWAGON
Is Google’s new ‘friend ranking’ a novel invention or just regurgitated spin to gain digital ad spend? DMC’s Justin Kirby finds out over on iMedia Connection. Read more here
BOOK REVIEW: HEARD THIS ONE BEFORE
DMC’s Justin Kirby reviewed Mark Earl’s Herd (How to Change Mass Behaviour by Harnessing our True Nature) for Brand Strategy magazine in June. He found it entertaining but lacking in hard evidence and convincing theory.
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IS NEW VIRAL MARKETING LEGISLATION REDUNDANT?
DMC’s MD Justin Kirby is interviewed by Boards magazine in a discussion about the purpose, relevance, impact and enforceability of a UK and EU clampdown on non-transparent marketing techniques. Read the article by Ed White here.
WHO OR WHAT REALLY INFLUENCES WORD OF MOUTH TRENDS?
The LRCG’s Dr. Alain Samson and DMC’s Justin Kirby explain the crucial factors and latest thinking about influencer theories and their practical application for marketers in a new Admap report available here free for a limited time.
MAKING BETA SOCIAL MEDIA METRICS BETTER
In a Contagious magazine special report about Social Media Methods and Metrics, DMC’s Justin Kirby discusses how to move social media marketing metrics on to the next level. Read the unedited article here.
YOOSTER AIDS RE-LAUNCH OF NIVEA RANGE
We enabled a targeted subset of the Yooster panel to experience the day cream from the NIVEA VISAGE VITAL range of skincare products for women age 50+ on an exclusive basis, prior to finalising product enhancements and developing new marketing initiatives for the re-launch of the range.
CONNECTED MARKETING NETWORKING GROUP
The connected marketing industry’s business networking activities are now consolidated under one umbrella. Find out more about the new Connected Marketing Networking Group here.
DMC SPEAKING AT FIRST ITALIAN WOM SUMMIT
DMC’s CEO has been invited to speak at Italy’s first ever conference dedicated to new, unconventional marketing techniques: Word of Mouth Summit 2008 from 2-3 April in Milan.
