DMC are the experts in viral, buzz, word-of-mouth and social media marketing (known collectively as 'connected marketing') for major brands. Read all about us, our work and what we can do for you, and stay informed with the latest thinking in the connected marketing field.
As the old saying goes, you can’t manage what you can’t measure. However, marketing metrics aren’t exactly as easy as 1-2-3. Why is it so difficult to weigh up the pros and cons of different metrics, and compare the performance of different marketing techniques? Businesses that expect their marketing activities (and marketing staff and partners) to be accountable will be enlightened by DMC’s advice in today’s edition of iMedia Connection.
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