DMC SPEAKING AT FIRST ITALIAN WOM SUMMIT
DMC’s CEO has been invited to speak at Italy’s first ever conference dedicated to new, unconventional marketing techniques: Word of Mouth Summit 2008 from 2-3 April in Milan.
Archive for March, 2008
THE ONLY NUMBER YOU NEED TO KNOW DOES NOT ADD UP TO MUCH
Marketing Week’s Alan Mitchell has written a frank article about the Net Promoter® Score customer metrics debate, citing some findings from DMC and the LSE/LRCG, including:
"As Justin Kirby and Alain Samson point out in a recent article for Admap, there may be a big difference between an NPS of 40 derived from 70 minus 30 (70% promoters and 30% detractors) and one of 40 minus zero."
