DMC’s CEO has been invited to speak at Italy’s first ever conference dedicated to new, unconventional marketing techniques: Word of Mouth Summit 2008 from 2-3 April in Milan.

The Summit will discuss the latest trends in marketing and communication that are transforming the classic word-of-mouth (WOM) approach into one of the most promising and efficient tools in the unconventional marketing field.

Organiser Reed Business Information says: “International experts - such as [DMC’s] Justin Kirby - will introduce the participants to their experience and vision.”

Topics covered will include: how to integrate traditional marketing tools with unconventional ones; what we mean when we talk about WOM; how much it can cost and what the expected results can be; evangelists’ role; blogs and brand communities; and many more.

Justin will talk about metrics, advocacy and business growth in the changing media landscape.

Read more about the Summit here.