The LRCG’s Dr. Alain Samson and DMC’s Justin Kirby explain the crucial factors and latest thinking about influencer theories and their practical application for marketers in a new Admap report available here free for a limited time.

The report dissects a variety of influencer theories and discusses the roles of people and other factors that influence the outcomes of marketing activity. Who’s using which approach? What works best? Where do we go from here to determine if influence and its desirable outcomes are attributable to an identifiable process or are purely accidental?

You can download and read the report here.

(Reproduced with permission of Admap. © Copyright Admap.)