Is Google’s new ‘friend ranking’ a novel invention or just regurgitated spin to gain digital ad spend? DMC’s Justin Kirby finds out over on iMedia Connection. Read more here

DMC’s Justin Kirby reviewed Mark Earl’s Herd (How to Change Mass Behaviour by Harnessing our True Nature) for Brand Strategy magazine in June. He found it entertaining but lacking in hard evidence and convincing theory.
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DMC’s MD Justin Kirby is interviewed by Boards magazine in a discussion about the purpose, relevance, impact and enforceability of a UK and EU clampdown on non-transparent marketing techniques. Read the article by Ed White here.