We enabled a targeted subset of the Yooster panel to experience Cold Combat, a natural cold relief supplement, on an exclusive basis, in order to inform the development of product enhancements and new marketing initiatives.

The project’s aims were to reduce the barriers to trial and adoption by placing Cold Combat in the hands of influential target market consumers during winter; generate awareness and help shape positive consumer perceptions; kickstart advocacy and education of a wider audience; gain valuable insight into how and why consumers engage with, try and talk about Cold Combat, and which product messages and aspects can be improved.

Results:
“Without this study I would not even have considered trying it as I would have assumed it wouldn’t work. Thank you. I will definitely be buying Cold Combat in the future.”

“I’m very impressed with how rapidly Cold Combat worked and will be continuing to purchase it for my family and myself.”

- Introduced Cold Combat via trusted peer-to-peer advocacy to thousands of people who had not used it before.
- Increased positive attitudes and recommendation rates, changing it from the lowest to the highest rated product among 17 competitors.
- Converted new customers: over 75% of respondents plan to use Cold Combat after their Yooster experience (almost half will use it instead of their previous cold relief product).
- Delivered ongoing business growth, including immediate new sales from participants and their contacts that covered the project cost.