Archive for October, 2010

Back in 1999 a set of 95 theses were put forward by a small group of web commentators and early bloggers as a manifesto, or call to action, for all businesses operating within what is suggested to be a newly-connected marketplace: A powerful global conversation has begun. Through the Internet, people are discovering and inventing [...]

When Forrester Research’s Charlene Li and Josh Bernoff’s Groundswell book came out last year I couldn’t help comparing their ladder of engagement with Sherry Arnstein’s ladder of participation from 1969. Arnstein’s ladder is a powerful model for thinking about how much influence people have in public programmes in terms of the actual participation processes, which [...]

As part of our extended research for NESTA last year we’ve briefly looked into strategic management innovation. It was one of the horizontal categories of their Connect arm’s Corporate Open Innovation (COI) Framework. One school of thought represented by the likes of London Business School’s Management Innovation Lab has focused on strategic management innovation from [...]

Last year we carried out a pilot research project on behalf of NESTA. The project was prefaced by the following quote from General Patton: If everyone is thinking the same thing, someone is not thinking! Our point being that there’s a danger of getting caught up in a vortex of self-affirming opinion when developing a [...]

Back in 2000 Sergio Zyman looked at the award winning Budweiser Whassup campaign in his book The End of Advertising as We Know It. He points out that despite all the accolades and back patting between agency and brand management, their market share dropped by 1.5 to 2.5 per cent and they had an 8.3% [...]

It’s been about five years since our Connected Marketing book was published and there seems to be some appetite for a new one that tracks the changes in consumer-driven marketing principles and practices since 2005 and presents fresh ideas. Having been head down for some time now putting theory into practice, we thought it was [...]

Earlier this year I caught-up with Minter Dial at the Myndset to discuss some key themes I’d been looking into since putting the connected marketing book together, which had formed part of an earlier podcast interview with me by Simon Van Wyk at Hot House in Australia. Minter subsequently blogged about the following key themes [...]

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I was speaking to David Wilcox at social reporter recently about all the confusion surrounding the Big Society idea and the role of Big Society Network. We’d worked together back in 2009 on a pilot research project for NESTA, which brought new and different perspectives to their ongoing research into collaborative innovation. I knew David [...]

We’re rebooting our site to coincide with some analysis of the results of a series of product trials we’ve run in Australia for major brands on our Yooster panel that challenges conventional wisdom about customer loyalty and the effective spread of word of mouth, particularly for FMCG/CPG brands. The research was carried out by Dr [...]