A recent article by Dr Paul Marsden in Contagious Magazine positions crowdsourcing as a recession proof strategy. The basic theory is that you get better informed product development and product enhancement with crowdsourcing, as well as better aligned supply and demand through online customer collaboration. The promise being that you can introduce your brand to [...]
Archive for November, 2010
no tool for optimising collaboration
One of the areas we looked at in our research into collaborative innovation with Dr Alain Samson at the London School of Economics on behalf of NESTA was the difficulties surrounding the more ‘intangible’ aspects of managing innovation e.g. where accountancy doesn’t prove to be particularly useful. Many large organisations claim to have excellent and [...]
mapping the big society
As mentioned in my recent so what’s the big society story post, I’ve caught up with social reporter David Wilcox recently to discuss all the confusion surrounding the Big Society. David and I worked together on a research project that looked at collaborative innovation for NESTA. We specifically looked at the social impact assessment of [...]
Features
NETWORK WITH YOUR PEERS
The connected marketing industry's business networking activities are now consolidated within the new Connected Marketing Networking Group. Find out more and join the Group here.
