As mentioned in our influencer re-think post, the rebooting our site coincided with some analysis of the results of a series of product trials we’ve run in Australia for major brands on our Yooster panel that challenges conventional wisdom about customer loyalty and the effective spread of word of mouth, particularly for FMCG/CPG brands. We’ve [...]
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NETWORK WITH YOUR PEERS
The connected marketing industry's business networking activities are now consolidated within the new Connected Marketing Networking Group. Find out more and join the Group here.
