Archive for March, 2011

the case for disloyalty

admap-cover
Mar
15

Fast-moving consumer goods (FMCG) tend to be everyday items with a low financial risk for consumers. However they also tend to have low conversational currency – when did you last get inspired to recommend a toothpaste, lolly, or vitamin tablet to your mates? Our latest article for Admap presents new research that illuminates how businesses [...]

Posted by Justin Kirby 
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