Subvertising’s Pietro Pierangeli: is branded content the death of journalism or its salvation?

Subvertising’s Pietro Pierangeli: is branded content the death of journalism or its salvation?

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Justin spoke at the OBE Branded Entertainment Summit earlier this year in Milan, where he also caught up with Subvertising’s Editor in Chief at Pietro Pierangeli. They spoke again recently about how there’s more to Italy than its beautiful landscape and tourist attractions. In this latest interview in our BOBCM expert insights series, Pietro explains why he believes that branded content should be seen as a blessing rather than a curse, and possibly the means of salvation for the Italian media.

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