We’re busy putting together the third global edition of our Best of Branded Content Marketing (BOBCM) ebook series that showcases the best branded content and entertainment ideas and output from around the world. And Justin has been gathering the latest insights from industry experts including those from his ongoing series of interviews. He’s written a sneak peak preview article for the new content-focused print and digital mag being produced by Smart Digital Publishing Solution provider Edition Digital. In it he identifies the key and emerging themes that are changing the face of marketing, which follow on from his recent article in The Drum and earlier one for Contagious. The article is also available over on BOBCM.