Digital Content Summit interview with Justin Kirby

Digital Content Summit interview with Justin Kirby

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Justin spoke earlier this year at the brand publishing-focused Digital Content Summit in London about key and emerging themes in branded content. These are based on his discussions with global experts that have recently been published in the latest edition of the Best of Branded Content Marketing (BOBCM) series he also curates.

The Business Reporter team interviewed him at the event and you can watch the full overview over at BOBCM, but we’ve included a short snippet below where he explains more about what’s driving change in marketing at the moment:

What is driving change in marketing at the moment?

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