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We're a crack team of very experienced marketers who specialise in digital marketing using connected, collaborative and social media approaches.
innovative ways to deliver an experience that makes people want to connect with your business. Most importantly, we analyse the resulting content interaction and provide insights into what people expect from your business, so that you can make more informed decisions about product development, customer service, marketing messages, sales processes, etc. We work with B2C and B2B organisations of any size in any business sector, and with government and academic institutions.
We review business challenges and come up with customer-centric marketing ideas to solve them, helping you to connect and collaborate with your target market using digital media content and channels.
We run private workshops, briefings and 'how to' sessions about social media, branded content and customer engagement theories and practices for large brands, start-ups, and academic institutions, transferring knowledge so that your staff or students can develop ideas, realise them and measure their results. We also write feature articles about innovative marketing and speak at industry events.
We plan, manage and produce marketing campaigns – from inception through content creation to distribution and measurement – using our in-house team, talent network and/or your own people.
We conduct research and analysis to provide insight into strategic challenges and campaign outcomes. We also network with fellow thought leaders and innovators to develop our thinking, inform our practice and evolve our industry. You can benefit from this expert 'horizon scanning' and knowledge by checking out our free articles, white papers and blog, or by commissioning our education services.
Decisions, decisions! After much debate, false modesty and resorting to rock/paper/scissors...
We conceived and produced a new ebook for The Branded Content Marketing Association: 'The Best of Branded Content Marketing'...
... more soon.
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