Founded in 1994, when the Internet was just emerging into the mainstream, DMC is a highly experienced digital marcoms consultancy who now specialise in story-led content marketing. We’ve conceived and executed over 2,000 projects from mentoring start-ups to delivering 7 figure digital transformation programmes, and providing board-level consultancy for international brands around the globe.

We also produce and publish the agenda-setting Best of Branded Content Marketing (BOBCM) series that now reaches 350,000 industry professionals worldwide through the support of our association partners. The inspiring examples and expert insights we discover as part of this series helps ensure our strategies remain both current and effective.


Justin Kirbyjk is a digital marketing strategist who writes and speaks globally about story-led marketing, chairs conferences and judges awards. He’s been embedded in agencies, engaged on long-term contracts with brands, advised start-ups and even launched a few of his own. Justin is also Global Council member of the Branded Content Marketing Association (BCMA),  lecturer at the University of the Arts London, and Co-Editor of the Journal of Branded Content Marketing (JOBCM).

gmGreta MacFarlane was a former copywriter turned Creative Service Director at WPP-owned IT marcoms specialists Banner & Co before moving into change management and branding consultancy. She now manages all our projects, partnerships and our own ongoing transformation. Greta is also the managing editor of the BOBCM series, as well as editor, proofer and ghostwriter of business books and content creator for a wide range of other clients projects.