Justin Kirby is a digital marketing strategist, producer and thought leader who and writes and speaks globally about more strategic Content thinking, chairs conferences and judges awards. He’s been embedded in agencies, engaged on long-term contracts with brands, advised start-ups and even launched a few of his own.
In 1994, Justin helped coordinate a campaign that utilised the early web to raise awareness about a cause and ferment action. It was covered by The Guardian and other news media, which helped kick-start a career in what has become the digital marketing industry.
Since then, he’s worked with top agencies and direct with some of the biggest brands on the planet in multiple categories and across pretty much the whole gamut of business functions – conceiving and delivering over 2,000 projects from small tactical campaigns to 7 figure digital strategy and transformation programmes:
ACHIEVEMENTS + EXPERIENCE
BEST OF BRANDED CONTENT MARKETING (BOBCM): 2013-2017
Conceived, curated and co-produced the agenda-setting BOBCM series of e-publications, events and knowledge exchange between academia and industry that reached 100s of thousands industry professionals worldwide through the support of key industry partners and The Drum magazine.
TENTHWAVE DIGITAL LCC: 2013-2016
Two and half year capability building consultancy for USA-based full-service digital agency whose clients included eBay, Facebook and Google (prior to their acquisition in 2016). Helped create new content service offering, develop their agency proposition, raise international profile and drive European expansion.
Coocreated Customer Engagement platform with panel of 50,000 influential consumers and ran large-scale programmes for International and National Brands in Australia and UK. Demonstrated double-digit sales growth and discovered insights about advocacy, influence and (dis)loyalty published in academic and industry journals.
VIRAL + BUZZ MARKETING: 1999-2006
Designed and set-up the world’s first online video seeding + tracking platform, helping to establish the model by enabling more precise measurement. Planned, seeded and tracked over 200 campaigns from 2001-2006 for some of world’s biggest brands.
Conceived and developed Switch & Save campaign for UK energy provider that resulted in £1 million monthly e-commerce revenues as part of three-year digital transformation programme. Managed 300+ projects from 1996-1999, including facilitation of online ISP and telephony services.
AKQA • BANNER CORP • BIG:GROUP • BST-BDDP • CAKE • CDP TRAVIS SULLY • CP+B • JWT • KASSELS KRAMMER • LOWE HOWARD-SPINK • INTERFOCUS • LATERAL • LYNNE FRANKS PR • MCCANN-ERICKSON • MSL • PRISTOP • PUBLICIS • PUBLICIS LIFE BRANDS • OPTIMEDIA • RAINEY KELLY CAMBELL ROLFE: Y&R NETWORK • RAPIER • REVOLVER COMMUNICATIONS • STARCOM MOTIVE PARTNERSHIP • STRAWBERRY FROG • TENTHWAVE • THE VIRAL FACTORY • WUNDERMAN…