Digital Media Communications (DMC) was founded in 1994. Based in the United Kingdom and Australia, we are the leading consulting practitioners in the connected (viral, buzz, word-of-mouth and social media) marketing arena.

We provide expert strategic consultancy, educational workshops, and campaign planning and management services to major brands, including Bacardi, Bose, Burger King, Canon, Diesel, EA Sport, Eidos, EMI, Ford, GSK, Levi’s, Mastercard, Mates, Mazda, Microsoft, MTV, New Line Cinema, Opel, Pacific Brands, Propertyfinder, realestate.com.au, SonyBMG, Sony Ericsson, Stihl, Unilever, Virgin Mobile, Xbox and more.

Connected marketing (CM) is an evolutionary, inclusive approach to marketing communications - and to all business operations. It involves businesses connecting and consulting with people (employees, partners, customers, consumers, etc.) rather than commanding and controlling them.

The term ‘connected marketing’ (coined by academic and author Dave Chaffey during a discussion with DMC’s founder Justin Kirby in 2005), is described in the book ‘Connected Marketing: The Viral, Buzz and Word of Mouth Revolution’ as “an umbrella term for any kind of marketing – from product research and development, through production, to promotion by any means, including traditional advertising – that creates target market conversations that add measurable value to a business”.

The CM theory and metholodology are now evolving to espouse core changes in marketing principles and practices, and ultimately in the way businesses operate at every level across every role, leading to a customer-driven ‘connected business’ model.

Our deep understanding of connected marketing (CM) is drawn from not only the past seven years we’ve spent specialising in word-of-mouth, viral, buzz and other social media marketing, but also an extension of the 13 years we’ve spent working in the digital marcoms space on over 1,000 projects. Read the highlights of our story so far here.

Today, our expertise is sought by forward-thinking organisations wanting to improve their business and marketing results by adopting an integrated consumer-centric approach, and by Press the world over who quote our insight into the ever-evolving connected marketing field.

Find out more about our services here, or contact us to make an enquiry.