DMC’s founder and CEO Justin Kirby started his career in the mid-80s working on groundbreaking multimedia installation projects, including the famous Herbie Hancock video robotics models.

Justin founded DMC in 1994, co-founded the international Viral & Buzz Marketing Association (VBMA) in 2003, and is co-founder and chairman of the word-of-mouth marketing and research company Yooster.

He specialises in strategic thinking at both macro and micro levels, adding heavyweight planning value to connected business and marketing initiatives, and vital insight and troubleshooting during campaign implementation.

Justin is joint editor and co-author of the 2006 book ‘Connected Marketing: The Viral, Buzz and Word of Mouth Revolution’ which has been published in English and Russian (2007). He writes regularly for international publications about various aspects of CM, and is invited to chair or speak about CM at business and marketing conferences around the world. He is also spearheading the development of the VBMA’s specialist private business network for viral, buzz, word-of-mouth and social media marketing professionals.

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