1994 DMC is founded in London, UK as a digital marcoms consultancy.

1996 DMC creates the first ‘switch and save’ customer acquisition strategy and develops an online calculator solution for Sterling Gas, with the deregulation of the UK energy industry opening up competition. A whole industry has since grown out of this idea, boasting major players such as uSwitch.

1998 DMC is retained by the UK’s major energy provider to help them undertake a three-year, CRM-based restructuring initiative.

2000 DMC recognises that traditional advertising (including digital advertising such as banner ads) is becoming less effective at reaching and engaging consumers, and that new digital technologies will cause a major shift in consumer decision-making and purchasing habits. DMC invests in developing specialist advertainment and viral marketing skills, services and solutions.

2002 DMC launches the world’s first online video clip tracking solution, developed in conjunction with Apple and Microsoft programmers, to enable more precise measurement of viral and buzz marketing campaigns. Mazda and Xbox are the first brands to embrace the new viral and buzz marketing approach.

DMC helps Lycos develop the first online viral chart/portal, a repository of advertainment material that users can submit, review and vote on.

DMC’s founder sets up an online discussion forum comprising a global group of academics, consultants and agencies working in ‘non-traditional/alternative marketing’. Forum participants debate about viral, buzz and word-of-mouth (WOM) marketing, and share their practical experiences of research and work projects conducted during 2002-2003.

2003 DMC’s Australian office opens in Sydney.

The international Viral + Buzz Marketing Association (VBMA) is launched in May, spearheaded by DMC’s founder and born out of the online discussion forum. The connection and crystallisation of VBMA members’ thinking results in the VBMA issuing the first set of official trade body guidelines about the definitions, uses and usefulness of viral, buzz and WOM marketing.

2006 The book ‘Connected Marketing: The Viral, Buzz and Word of Mouth Revolution’ is published, after its creation was driven for a year and a half by DMC whose founder is the joint editor and a co-author. The book represents the first holistic presentation of the principles and practices of CM.

DMC and partners set up Yooster, an international WOM marketing and research company that specialises in consumer-centric marketing. It provides a new way for businesses to connect and consult with influential consumers, and deliver enhanced product, service and marketing experiences that generate consumer advocacy to aid business growth.

2007 DMC and partners launch Yooster officially in Australia in March and complete successful projects with major brands, including Unilever and ninemsn.

The book ‘Connected Marketing: The Viral, Buzz and Word of Mouth Revolution’ is published in Russian, continuing its sales success.

DMC redevelops the CM industry web resource, first launched in 2005, in response to CM industry research feedback. DMC launches a VBMA private business network for viral, buzz, word-of-mouth and social media marketing professionals.

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