Case Studies

YOOSTER IS NOT TO BE SNEEZED AT

We enabled a targeted subset of the Yooster panel to experience Cold Combat, a natural cold relief supplement, on an exclusive basis, in order to inform the development of product enhancements and new marketing initiatives.

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YOOSTER AIDS RE-LAUNCH OF NIVEA RANGE

We enabled a targeted subset of the Yooster panel to experience the day cream from the NIVEA VISAGE VITAL range of skincare products for women age 50+ on an exclusive basis, prior to finalising product enhancements and developing new marketing initiatives for the re-launch of the range.

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FISHY TALES BOOST BLACKMORES’ SALES

We enabled a targeted subset of the Yooster panel to experience Lyprinol, a natural mussel-based anti-inflammatory supplement for joint pain relief, on an exclusive basis, prior to the development of new marketing initiatives for Australia’s leading natural healthcare company.

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GOOD HAIR DAY FOR UNILEVER’S DOVE

We introduced a new Dove Haircare Range of shampoos and conditioners to a subset of the Yooster panel on exclusive basis, prior to mainstream launch.

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YOOSTER HELPS NINEMSN MAKE THE CUT

ninemsn logo

We introduced the beta version of the new yourCut online video sharing and revenue generation service to the Yooster panel on an exclusive ‘first to know’ basis, prior to its mainstream launch.
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