connected marketing

Fast-moving consumer goods (FMCG) tend to be everyday items with a low financial risk for consumers. However they also tend to have low conversational currency – when did you last get inspired to recommend a toothpaste, lolly, or vitamin tablet to your mates? Our latest article for Admap presents new research that illuminates how businesses [...]

As mentioned in our influencer re-think post,  the rebooting our site coincided with some analysis of the results of a series of product trials we’ve run in Australia for major brands on our Yooster panel that challenges conventional wisdom about customer loyalty and the effective spread of word of mouth, particularly for FMCG/CPG brands. We’ve [...]

Back in 2000 Sergio Zyman looked at the award winning Budweiser Whassup campaign in his book The End of Advertising as We Know It. He points out that despite all the accolades and back patting between agency and brand management, their market share dropped by 1.5 to 2.5 per cent and they had an 8.3% [...]

It’s been about five years since our Connected Marketing book was published and there seems to be some appetite for a new one that tracks the changes in consumer-driven marketing principles and practices since 2005 and presents fresh ideas. Having been head down for some time now putting theory into practice, we thought it was [...]

Earlier this year I caught-up with Minter Dial at the Myndset to discuss some key themes I’d been looking into since putting the connected marketing book together, which had formed part of an earlier podcast interview with me by Simon Van Wyk at Hot House in Australia. Minter subsequently blogged about the following key themes [...]

I was speaking to David Wilcox at social reporter recently about all the confusion surrounding the Big Society idea and the role of Big Society Network. We’d worked together back in 2009 on a pilot research project for NESTA, which brought new and different perspectives to their ongoing research into collaborative innovation. I knew David [...]

We’re rebooting our site to coincide with some analysis of the results of a series of product trials we’ve run in Australia for major brands on our Yooster panel that challenges conventional wisdom about customer loyalty and the effective spread of word of mouth, particularly for FMCG/CPG brands. The research was carried out by Dr [...]