Mike Butcher blogged the recent Content 2.0 event and mentioned that DMC’s Justin Kirby quoted veteran reporter John Lawton:

The irony of the information age is that it gives credibility to uninformed opinion.

Mike also went to summarise Justin’s comments as follows:

content needs to be given credibility in this age and the issue for marketers is trying to address this. Just getting eyeballs doesn’t move things forward and brands do want to create conversations, so MySpace becomes more important than bloggers since the credibility is more visible.

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DMC will demystify viral, buzz and word-of-mouth marketing, and explain how brands can leverage a ‘connect and collaborate’ vision where marketing is done with people rather than at them, on 28 July at the Advertising, Marketing & Media Summit 2006, Langham Hotel, Melbourne, Australia.

NMK’s Content 2.0 blog, 23 May, 2006

Justin Kirby, a recognised innovator in the UK (and latterly Australian) multimedia and digital marketing scene since the eighties will be contributing to the Content 2.0 forum session “Marketing 2.0 = Content 2″

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Four members of the VBMA delivered a panel session to a crowded room at the Internet World Conference including DMC’s MD Justin Kirby …more

DMC will be speaking about the viral, buzz and word of mouth revolution at the inaugural AD:TECH Sydney, Australia, 7-8 February 2007 at the Hilton Hotel.

DMC’s MD Justin Kirby spoke on the Marketing to the New Generation session at the Media Guardian’s Changing Media Summit where he summarised the Connected Marketing approach, as follows:

Customer advocacy drives business growth – consumer empowerment drives customer advocacy.

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DMC will be speaking about connected marketing: driving customer advocacy through word of mouth at the Interactive Marketing & Advertising Trends (IMAT) 2006 conference in Sydney at the Convention & Exhibition Centre 20-21 July. For more details of the event click : here

DMC’s Justin Kirby is to speak with fellow VBMA members (Dr Paul Marsden, London School of Economics), Russell Goldsmith (markettiers4DC) and Fergus Hampton (Millward Brown Precis) on the ‘Viral and Word of Mouth Marketing Programs’ panel at Ad:Tech’s inaugural London Conference on Thursday 29th September 2005

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DMC’s Justin Kirby to speak with Martin Gill of Comic Relief and Matt Smith of The Viral Factory on using viral marketing to increase brand awarenesse at The Digital Marketing Forum on 4th July 2005 at The Cumberland Hotel, London

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DMC’s Justin Kirby is to co-chair the Marketing Week Non-Traditional Marketing Conference (8/9 December 2004) as well as present a session with Mazda’s Head of Customer Relationship Marketing Steve Jelliss on ‘Planning your campaign from idea to implementation to root its future success in solid strategic foundations’.