In 1976, The Chartered Institute of Marketing defined what marketing is and the role it had to play in the world. It has been re-evaluating the role and definition of marketing afresh this year, in consultation with DMC’s MD Justin Kirby and other leading marketers.

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DMC’s founder and CEO Justin Kirby gave the keynote address on day one of the Marketing Week WOM Conference in London this week.
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New Media Age (NMA) reports on the relaunch of the Viral + Buzz Marketing Association (VBMA), particularly its adoption of a social media approach to operations. 400 members are now involved in the new vbmaNETWORK. Read the NMA article here and watch an introduction to the vbmaNETWORK here.

We’ve been working with the vbmaNETWORK to help promote a host of connected marketing-related events.
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Our first exclusive vodcast interview this month is with Mark Rogers, CEO of buzz monitoring specialists Market Sentinel.
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Our first exclusive podcast interview this month is with best-selling author, columnist and lecturer Douglas Rushkoff, who discusses his work on technology, media and popular culture.
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Our final exclusive podcast interview this month is with Chair and Professor of Marketing at BI Norwegian School of Management Tor W Andreassen, PhD, who discusses his research findings about the use of online word of mouth to aid service innovation and new product development.
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Marketers seem to be struggling with creating and managing WOM. DMC examines the importance of WOM to business growth and explains what marketers should be doing in today’s edition of iMedia Connection.

Our second exclusive podcast interview this month is with women’s market expert Andrea Learned who explains the rise of the conceptual age of marketing communication, and reveals some do’s and don’ts of marketing to women.

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Our first exclusive podcast interview this month is with customer loyalty research expert Tim Keiningham, Senior VP and Head of Consulting at IPSOS Loyalty, who questions the validity of the Net Promoter® Score.

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