Marketing Week’s Alan Mitchell has written a frank article about the Net Promoter® Score customer metrics debate, citing some findings from DMC and the LSE/LRCG, including:
"As Justin Kirby and Alain Samson point out in a recent article for Admap, there may be a big difference between an NPS of 40 derived from 70 minus 30 (70% promoters and 30% detractors) and one of 40 minus zero."

Brand Management magazine’s Jan-Feb 2008 edition carries a feature from CM site coordinator Justin Kirby who offers 12 tips for would-be word-of-mouth marketers to bear in mind.

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A new research report by DMC’s Justin Kirby and the LSE/LRCG’s Dr. Alain Samson was published in Admap today and can be downloaded for free for a limited time. The report reveals how UK companies are using customer advocacy metrics, and ways in which usage can be improved.

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If there’s one resolution brands should make this year, it’s to test the waters by including widgets in their online marketing plans. DMC rants about the state of the digital marketing industry and makes the case for being bold, in today’s edition of iMedia Connection.

Advertisers are understandably keen to tap into the perceived consumer-fest of social media - but even social network owners themselves are getting this kind of contact wrong, as experienced recently by Facebook. In today’s edition of iMedia Connection, DMC discusses how marketers need to change their view of social media, if not their entire approach to marketing!

On the home page of Mad.co.uk, DMC’s MD reports on how traditional trade associations are failing to satisfy their key stakeholders - and how social media models and tools can help.
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ad:tech London was the perfect opportunity for members of the specialist vbmaNETWORK to connect and collaborate, resulting in this series of mini-interviews about emerging areas of the digital marketing industry.
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In 1976, The Chartered Institute of Marketing defined what marketing is and the role it had to play in the world. It has been re-evaluating the role and definition of marketing afresh this year, in consultation with DMC’s MD Justin Kirby and other leading marketers.

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DMC’s founder and CEO Justin Kirby gave the keynote address on day one of the Marketing Week WOM Conference in London this week.
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Marketers seem to be struggling with creating and managing WOM. DMC examines the importance of WOM to business growth and explains what marketers should be doing in today’s edition of iMedia Connection.