DMC’s Justin Kirby - with input from opposing parties - wonders why anyone bothers using Twitter, the microblogging platform that enables you to share short messages with the world, via mobile phone or computer. Is it a valuable social networking tool that will burn bright and long, or a flash-in-the-pan invention for the morbidly self-obsessed? Read all about it here on iMedia Connection.

DMC’s Justin Kirby reviewed Mark Earl’s Herd (How to Change Mass Behaviour by Harnessing our True Nature) for Brand Strategy magazine in June. He found it entertaining but lacking in hard evidence and convincing theory.
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DMC’s MD Justin Kirby is interviewed by Boards magazine in a discussion about the purpose, relevance, impact and enforceability of a UK and EU clampdown on non-transparent marketing techniques. Read the article by Ed White here.

The LRCG’s Dr. Alain Samson and DMC’s Justin Kirby explain the crucial factors and latest thinking about influencer theories and their practical application for marketers in a new Admap report available here free for a limited time.

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In a Contagious magazine special report about Social Media Methods and Metrics, DMC’s Justin Kirby discusses how to move social media marketing metrics on to the next level. Read the unedited article here.

Marketing Week’s Alan Mitchell has written a frank article about the Net Promoter® Score customer metrics debate, citing some findings from DMC and the LSE/LRCG, including:
"As Justin Kirby and Alain Samson point out in a recent article for Admap, there may be a big difference between an NPS of 40 derived from 70 minus 30 (70% promoters and 30% detractors) and one of 40 minus zero."

Brand Management magazine’s Jan-Feb 2008 edition carries a feature from CM site coordinator Justin Kirby who offers 12 tips for would-be word-of-mouth marketers to bear in mind.

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A new research report by DMC’s Justin Kirby and the LSE/LRCG’s Dr. Alain Samson was published in Admap today and can be downloaded for free for a limited time. The report reveals how UK companies are using customer advocacy metrics, and ways in which usage can be improved.

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If there’s one resolution brands should make this year, it’s to test the waters by including widgets in their online marketing plans. DMC rants about the state of the digital marketing industry and makes the case for being bold, in today’s edition of iMedia Connection.

Advertisers are understandably keen to tap into the perceived consumer-fest of social media - but even social network owners themselves are getting this kind of contact wrong, as experienced recently by Facebook. In today’s edition of iMedia Connection, DMC discusses how marketers need to change their view of social media, if not their entire approach to marketing!