DMC has redeveloped the connected marketing (CM) industry web resource, first launched in 2005, in response to CM industry research feedback.

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New Media Age, Opinion, 18 May, 2006

DMC discusses how old skool viral marketing has finally been embraced by mainstream marketers - just as the landscape is being transformed by consumer-driven, social networking sites. Very few marketers are keeping up with this revolution.

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MarketingProfs.com, 28 February, 2006

This exclusive, updated excerpt from ‘Connected Marketing’ has been cited as “one of the best articles I’ve seen” and “a truly meaty article” about this marketing phenomenon…

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mad.co.uk, 11 January 2006

DMC’s MD argues that the ASA’s decision to ban a recent viral ad was short-sighted - and will serve only to promote copycat behaviour.

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mad.co.uk, 20 Dec 2005

Viral marketing has matured well beyond the ubiquitous use of viral video advertising and online advergame promotions. But have marketers kept up with the play?

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DM Weekly - mad.co.uk, 31 October 2005

DMC discusses the ethics of viral, buzz and word of mouth marketing.

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mad.co.uk - DM Weekly, 17 August 2005

DMC’s MD Justin Kirby asks what metrics should be used when employing non-traditional marketing alternatives.

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DM Weekly - mad.co.uk, 21 March 2005

As advertisers are being offered a plethora of alternative marketing ’solutions’, DMC asks if reports of a fall in traditional advertising are a little premature.

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DM Weekly - mad.co.uk, 17 January 2005

The debate over ethics is beginning to dominate the word-of-mouth marketing field writes DMC’s MD Justin Kirby.

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dabitch@Adland, November 26 2004

DMC’s Justin Kirby sheds light on difference between viral and deception over at Adland …

Well, there are very diverse set of approaches in the viral, buzz and word of mouth marketing arena. Arguably the approaches are as diverse as those used in advertising, PR and CRM, so it’s impossible to apply one set of standards that apply to all … although this isn’t stopping some from trying.

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