On the home page of Mad.co.uk, DMC’s MD reports on how traditional trade associations are failing to satisfy their key stakeholders - and how social media models and tools can help.
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ad:tech London was the perfect opportunity for members of the specialist vbmaNETWORK to connect and collaborate, resulting in this series of mini-interviews about emerging areas of the digital marketing industry.
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In 1976, The Chartered Institute of Marketing defined what marketing is and the role it had to play in the world. It has been re-evaluating the role and definition of marketing afresh this year, in consultation with DMC’s MD Justin Kirby and other leading marketers.

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DMC’s founder and CEO Justin Kirby gave the keynote address on day one of the Marketing Week WOM Conference in London this week.
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Marketers seem to be struggling with creating and managing WOM. DMC examines the importance of WOM to business growth and explains what marketers should be doing in today’s edition of iMedia Connection.

DMC has redeveloped the connected marketing (CM) industry web resource, first launched in 2005, in response to CM industry research feedback.

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New Media Age, Opinion, 18 May, 2006

DMC discusses how old skool viral marketing has finally been embraced by mainstream marketers - just as the landscape is being transformed by consumer-driven, social networking sites. Very few marketers are keeping up with this revolution.

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MarketingProfs.com, 28 February, 2006

This exclusive, updated excerpt from ‘Connected Marketing’ has been cited as “one of the best articles I’ve seen” and “a truly meaty article” about this marketing phenomenon…

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mad.co.uk, 11 January 2006

DMC’s MD argues that the ASA’s decision to ban a recent viral ad was short-sighted - and will serve only to promote copycat behaviour.

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mad.co.uk, 20 Dec 2005

Viral marketing has matured well beyond the ubiquitous use of viral video advertising and online advergame promotions. But have marketers kept up with the play?

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