VIRAL’S HERE TO STAY
New Media Age, Opinion, 18 June 2004
Read DMC’s letter to the editor regarding the launch of the Viral & Buzz Marketing Association and the maturing of digital marketing in general.
opinions
ADS MUST ENTERTAIN THOSE WHO WANT MORE FROM THE WEB
Brand Republic, 12 March 2004
A more user-controlled view of online advertising should not be restricted to content relevance, writes the Managing Director of online viral and buzz marketing experts Digital Media Communications.
GET THE RIGHT FACTS ON POP-UP POPULARITY
New Media Age, Opinion, 4 February 2004
DMC calls for more light to be shed on research claims about interruptive online ad formats, and questions the value of the interruptive approach.
LET’S EMPOWER CONSUMERS, NOT INTERUPT THEM
Revolution UK, January 2004
Compelling content, clever seeding, careful tracking. This article by DMC’s managing director Justin Kirby looks at all the angles of online viral marketing and draws conclusions from the company’s wide experience of this technique.
WILL ONLINE LEAP FORWARD IN 2004
New Media Age, 4 December 2003
NMA asked the UK’s leading online marketing players, including DMC’s MD, what we can expect in the online arena over the coming year.
VM-PEOPLE INTERVIEWS DMC
Once upon a time, ‘viral marketing’ used to be the favourite buzzword of the Internet economy. Today the hype is over, but the term remains. Despite its many sceptics, viral marketing is about to become an essential part of the communication mix. Justin Kirby, head of London’s Digital Media Communications (DMC) - one of the leading Viral Marketing companies in the world - has launched more viral campaigns than anyone else. Their most recent campaigns include ones for Virgin Mobile, Mazda and Xbox. Read the VM-People interview with one of the leading experts.
OLD STRUCTURES LEAD TO NEW IDEAS?
New Media Age, Opinion, 10 July 2003
DMC’s MD, Justin Kirby, argues in New Media Age this week that the lack of innovation in the new media industry is largely the result of bigger online agencies needing to produce work that supports old-agency-style business models.
REMOVING THE VIRAL BLOCKERS
THE GUARDIAN AND DMC TALK ABOUT TALENT MARKETING
Education Guardian, April 16, 2002
The Guardian newspaper asked DMC how budding creatives can use the latest marketing techniques to get noticed…
