DMC’s Justin Kirby - with input from opposing parties - wonders why anyone bothers using Twitter, the microblogging platform that enables you to share short messages with the world, via mobile phone or computer. Is it a valuable social networking tool that will burn bright and long, or a flash-in-the-pan invention for the morbidly self-obsessed? Read all about it here on iMedia Connection.

USA, 16 June 2006

Kevin Maney reviews Connected Marketing book (co-edited and authored by DMC’s Justin Kirby) on USA Today blog:

Connected Marketing illustrates how connectivity can be used to bridge a divide of a completely different kind: a divide between eMarketers and their increasingly connected, influence-able and influential customers. For all of us who work, operate, socialize and communicate in an online world, these techniques can be transposed into a variety of realms beyond digital marketing.

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Brand Republic, 17 May, 2006

Connected Marketing, co-edited and authored by DMC’s MD Justin Kirby, is reviewed by Paul Fifield on Brand Republic:

…epitomises what thought leadership should be but rarely is. Here is a collection of viewpoints from people that are genuine pioneers talking about how buzz, WOM and viral can really work for a brand. It’s pretty much essential reading for all marketing innovators that would like to make a difference to their brands.

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Admap, 1 March, 2006

Roderick White reviews the book ‘Connected Marketing: The Viral, Buzz and Word of Mouth Revolution’:

… the idea of ‘connected marketing’ has already become a significant and important part of the marketing mix … The various chapters include a number of impressive case studies, many of which demonstrate how WOM needs to be part of an integrated, holistic campaign, and which rightly emphasise… WOM’s market power.

Brand Strategy , 01 February 2006

Alan Mitchell reviews Connected Marketing book (co-edited and authored by DMC’s Justin Kirby) in Brand Strategy magazine:

Brands need to consider how to pick their way through the minefield. According to Kirby, marketers need to keep hold of three core principles: that customer advocacy drives business growth, that involving customers in your marketing can be a highly effective way of creating advocacy, and that there are tried-and-tested tools and techniques for doing so. With these three principles held firm, word-of-mouth can be absorbed seamlessly into mainstream marketing strategies to leverage any and every buzzworthy element within them.

Podcast series 1, January 2006

DMC’s MD Justin Kirby interviews 5 more expert connected marketing academics, consultants and practitioners from around the world providing valuable insight into this field during exclusive podcast interviews (more…)

Brand Republic, 19 Dec 2005

Marketing consultancy Digital Media Communications is using podcasting to promote a new book aimed at digital marketers …

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Contagious Magazine book review, December 15, 2005

…a collection of analyses and opinions provided by the pioneers at the forefront of the new wave, examining properly (and in many cases for the first time) the ways in which buzz, WOM and viral can really affect a brand…

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Podcast series 1, December 2005

The author of bestselling book Anatomy of Buzz gives marketers his latest opinion and advice about word of mouth and buzz marketing.

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DMC’s MD is co-editor and -author of the new book Connected Marketing: The Viral, Buzz and Word of Mouth Revolution. Find out more about the book and the whole connected marketing field …here