DMC’s Justin Kirby - with input from opposing parties - wonders why anyone bothers using Twitter, the microblogging platform that enables you to share short messages with the world, via mobile phone or computer. Is it a valuable social networking tool that will burn bright and long, or a flash-in-the-pan invention for the morbidly self-obsessed? Read all about it here on iMedia Connection.

ad:tech London was the perfect opportunity for members of the specialist vbmaNETWORK to connect and collaborate, resulting in this series of mini-interviews about emerging areas of the digital marketing industry.
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Our first exclusive vodcast interview this month is with Mark Rogers, CEO of buzz monitoring specialists Market Sentinel.
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Our first exclusive podcast interview this month is with best-selling author, columnist and lecturer Douglas Rushkoff, who discusses his work on technology, media and popular culture.
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Our final exclusive podcast interview this month is with Chair and Professor of Marketing at BI Norwegian School of Management Tor W Andreassen, PhD, who discusses his research findings about the use of online word of mouth to aid service innovation and new product development.
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Our second exclusive podcast interview this month is with women’s market expert Andrea Learned who explains the rise of the conceptual age of marketing communication, and reveals some do’s and don’ts of marketing to women.

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Our first exclusive podcast interview this month is with customer loyalty research expert Tim Keiningham, Senior VP and Head of Consulting at IPSOS Loyalty, who questions the validity of the Net Promoter® Score.

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Our final exclusive podcast interview this month is with experiential marketing expert Erik Hauser, founder of Swivel Media and The Experiential Marketing Forum.

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Alain Samson - independent research consultant, prolific author and blogger, and social/consumer psychologist at the London School of Economics - gives you the inside track on word-of-mouth research in this exclusive free podcast.
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Joseph Matheny, Alternate Reality Gaming (ARG) expert and CTO of interactive marketing solutions network Mediatrust, is the specialist in our latest exclusive podcast interview.

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