Back in 1999 a set of 95 theses were put forward by a small group of web commentators and early bloggers as a manifesto, or call to action, for all businesses operating within what is suggested to be a newly-connected marketplace: A powerful global conversation has begun. Through the Internet, people are discovering and inventing [...]
social media
social media misnomer
Earlier this year I caught-up with Minter Dial at the Myndset to discuss some key themes I’d been looking into since putting the connected marketing book together, which had formed part of an earlier podcast interview with me by Simon Van Wyk at Hot House in Australia. Minter subsequently blogged about the following key themes [...]


