Back in 2000 Sergio Zyman looked at the award winning Budweiser Whassup campaign in his book The End of Advertising as We Know It. He points out that despite all the accolades and back patting between agency and brand management, their market share dropped by 1.5 to 2.5 per cent and they had an 8.3% [...]
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NETWORK WITH YOUR PEERS
The connected marketing industry's business networking activities are now consolidated within the new Connected Marketing Networking Group. Find out more and join the Group here.
