Fast-moving consumer goods (FMCG) tend to be everyday items with a low financial risk for consumers. However they also tend to have low conversational currency – when did you last get inspired to recommend a toothpaste, lolly, or vitamin tablet to your mates? Our latest article for Admap presents new research that illuminates how businesses [...]
word of mouth
social media misnomer
Earlier this year I caught-up with Minter Dial at the Myndset to discuss some key themes I’d been looking into since putting the connected marketing book together, which had formed part of an earlier podcast interview with me by Simon Van Wyk at Hot House in Australia. Minter subsequently blogged about the following key themes [...]
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NETWORK WITH YOUR PEERS
The connected marketing industry's business networking activities are now consolidated within the new Connected Marketing Networking Group. Find out more and join the Group here.
