T-Mobile is working on a new customer participation project with DMC, using a white-label version of Yooster. T-Mobile’s Brand Manager says: “We love the work DMC has done with other brands to boost advocacy and likelihood to recommend. We hope their expertise will help us to deliver similar results and give us new and innovative ways to engage our consumers.”

DMC launches a new Yooster initiative with British Gas, helping the UK’s leading energy supplier to work with a select group of customers, testing and refining a new service before its public launch.

DMC’s founder Justin Kirby is the keynote speaker on October 8 at Neuronio08, the annual conference and awards ceremony run by Portugal’s telecomms and postal giant CTT.

The conference theme is about gaining superior intelligence by learning how to communicate with the new breed of consumers.

Justin’s keynote speech ‘HAS WORD-OF-MOUTH MARKETING GOT A FUTURE?’ discusses:
What is word-of mouth marketing? Why are businesses so interested in it now? And are they getting carried away with a passing trend and missing the point of customer participation? Justin will present his take on the rise and potential fall of word of mouth marketing, and discuss why and how he thinks companies should involve consumers directly in product and service innovations and developments at the very heart of the business process - truly aligning demand and supply.

Other speakers include the Director General of web communications consultancy Seara, the Head of GE Money Portugal and the Director of Marketing Services at Nestle Portugal.

You can find out more about the conference here.

The project’s aims were to reduce the barriers to trial and adoption by placing Cold Combat in the hands of influential target market consumers during winter; generate awareness and help shape positive consumer perceptions; kickstart advocacy and education of a wider audience; gain valuable insight into how and why consumers engage with, try and talk about Cold Combat, and which product messages and aspects can be improved.

Results:
“Without this study I would not even have considered trying it as I would have assumed it wouldn’t work. Thank you. I will definitely be buying Cold Combat in the future.”

“I’m very impressed with how rapidly Cold Combat worked and will be continuing to purchase it for my family and myself.”

- Introduced Cold Combat via trusted peer-to-peer advocacy to thousands of people who had not used it before.
- Increased positive attitudes and recommendation rates, changing it from the lowest to the highest rated product among 17 competitors.
- Converted new customers: over 75% of respondents plan to use Cold Combat after their Yooster experience (almost half will use it instead of their previous cold relief product).
- Delivered ongoing business growth, including immediate new sales from participants and their contacts that covered the project cost.