Part of our work over the years in developing the connected marketing theory and methodology first publicised in our book has involved networking regularly with liked-minded and complementary people in the worlds of business and academia.

We co-founded the vbmaNETWORK in 2003 and have now consolidated it with all our networking activities under one umbrella: the Connected Marketing Networking Group.

Managed by us on LinkedIn, the Group is a business network for professional people who are adopting a bottom-up, connect-and-collaborate relationship with their customers and consumers. There are currently over 1,200 particpants in the Group.

If you’re interested in joining the Group to network with your peers – particularly if you’re involved in strategic product development, research and marketing activities, including customer participation and advocacy – please register here.