Everything we do revolves around connected marketing (CM), an evolutionary, inclusive approach to marketing communications - and to all business operations. It involves businesses connecting and consulting with people (employees, partners, customers, consumers, etc.) in order to create innovation and change that adds value to the business, rather than commanding and controlling people. Please read more about CM here.
Using the theory and practices of CM - and drawing on our 15+ years of experience conceiving, planning and delivering consumer-driven projects for major brands - we help brand marketing, product management, marketing communications, R&D, training, strategic planning, innovation, CRM and Board-level professionals to identify, connect and collaborate with influential customers and consumers in order to generate advocacy, which increases business health and growth.
Our services include:
Strategic planning & consultancy
Educational workshops
Yooster customer participation & engagement services
Research papers
Speaking engagements
Press opinion pieces
Please contact us to discuss your requirements and commission our services.