The term ‘connected marketing’ (coined by academic and author Dave Chaffey during a discussion with DMC’s founder Justin Kirby in 2005), is described in the book ‘Connected Marketing: The Viral, Buzz and Word of Mouth Revolution’ as an umbrella term for any kind of “marketing from product research and development, through production, to promotion by any means, including traditional advertising” that creates target market conversations that add measurable value to a business.

The CM theory and methodology are evolving to espouse core changes in marketing principles and practices, and ultimately in the way businesses operate at every level across every role, leading to a customer-driven ‘connected business’ model.

Our deep understanding of CM is drawn from working on over 1,000 projects since 1994, including seven years specialising in word-of-mouth, viral, buzz and other social media marketing, and four years specialising in planning and implementing customer participation and engagement initiatives. Read the highlights of our story so far here.

Today, our expertise is sought by forward-thinking organisations wanting to improve their business and marketing results by adopting an integrated consumer-centric approach, and by Press the world over who quote our insight into the ever-evolving connected marketing field.

Find out more about what we do here, or contact us to make an enquiry.