Our senior staff have written serious, amusing, educational, controversial or thought-provoking articles on many CM-related topics during the past 15 years, published in a variety of magazines, newspapers and web portals. Here’s a brief idea of our range of expertise:

‘Curse turned cure’, how to market your talent virally, The Guardian, 2002

‘Let’s empower consumers, not interrupt them’, voluntary advertainment versus interruptive online ad formats, Revolution magazine, 2004

‘Recommendation rates - a ray of hope’, the metrics that should be used when employing non-traditional marketing alternatives, Mad.co.uk 2005

‘Caught on, but not keeping up’, how old skool viral marketing was finally embraced by mainstream marketers - just as the landscape was being transformed by consumer-driven, social networking sites, New Media Age, 2006

‘Do marketers know enough to manage their businesses’ word of mouth strategy?’, iMedia Connection, 2007

‘The only number you need to know does not add up to much’, contribution to Alan Mitchell article debating the relevance of the Net Promoter® Score customer advocacy metric, Marketing Week, 2008

‘Twittering or twattering?’, our take on the micro-blogging debate, iMedia Connection, 2009

Please contact us to discuss your press article requirements.