Our strategic planning and consultancy services - which have been used by major brands including Bacardi, New Line Cinema, Opel and Unilever - help businesses to debate, conceive, plan, or rescue customer participation and engagement activities. They are tailored to match specific requirements, such as:

* Provide ongoing insight into how the theories and practices in CM are evolving, to keep businesses up-to-date with the state of play in this business-building field.
* Investigate and evaluate the usefulness of new CM approaches and techniques to a specific business sector, company, or project.
* Conceive creative strategic ideas to help achieve business objectives, from increasing uptake of a flagging product range to kickstarting advocacy for a new service initiative.
* Add expert guidance, knowledge and a safety check to businesses making the journey to adopt a CM approach.
* Facilitate introductions to relevant specialist CM practitioners around the globe.
* Deliver expert consultancy at project feasibility and inception stages to help businesses incorporate a CM initiative into their marketing mix (and ideally into related business operations such as CRM), ultimately developing a blueprint for using a consumer-centric approach on a local or global basis.
* Act as a ‘troubleshooter’, providing specialist consultancy for existing consumer-centric projects that require expert insight or guidance to realise or recover their objectives.

Please contact us to discuss your strategic planning and consultancy requirements and commission our services.