We drove the creation of the book ‘Connected Marketing: The Viral, Buzz and Word of Mouth Revolution’ that consists of a wide range of solutions and case studies presented by 17 opinion-leading CM professionals from around the world, including our founder who is also joint editor. The book demonstrates that managing successful connected marketing activity is possible through an organised series of decisions and approaches.

Published in 2006 in English and 2007 in Russian, the book received glowing accolades from industry publications and professionals, including:

“…epitomises what thought leadership should be but rarely is. Here is a collection of viewpoints from people that are genuine pioneers… It’s pretty much essential reading for all marketing innovators that would like to make a difference to their brands.”
- Brand Republic, May 2006

“If everyone in marketing read this book (which you can guarantee they won’t given the number of them who have their heads in the sand), 100% of marketing plans would change.”
- James Kydd, Brand Director, Virgin Mobile UK

“Essential reading for all marketing innovators.”
- Sean Gogarty, Global Brand Development, Unilever

You can buy the book here.